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Great Brands Tell Great Stories

You walk into a supermarket with shelves full of different varieties of fruit juice. You cannot see what is on the inside, and yet, in a matter of seconds, it is almost always clear which one to pick. What drives this decision? Ultimately, it all boils down to the connection that the brand is able…

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Open Sourcing India: The Aadhaar Project

It’s been just over a year since the controversial Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Bill was passed in the Indian Parliament. Claimed to be a Money Bill, the bill was passed even though the Rajya Sabha had suggested five amendments to the original draft. This bill planned to use…

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Aiding Indian Startups in Their Journey

What defines the Indian Startup Ecosystem? According to a recent study by IBM on ‘Entrepreneurial India’, India is the world’s third – largest startup ecosystem, but 90% Indian startups fail within the first 5 years. Why? Study Focus and Sample Size The IBM study, “Entrepreneurial India” is based on interviews with more than 1,300 Indian…

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For the Hero in All of Us – Wrestlemania

The ‘Show of Shows’, Wrestlemania is a prime example of how to create a brand for oneself. The fact that all the fights, the drama, and the results were scripted, has had little or no effect on the connection that Wrestlemania has been able to establish with the audience. Let us analyze the key factors…

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Why Conquest?

Somewhere someone is spending sleepless nights trying to figure out his product-market fit. Someone somewhere is interviewing developers every day to find the CTO of his company. Someone somewhere is looking up investors’ portfolios to see who will be able to share her vision for the new world she is building. Someone somewhere is setting…

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Dissecting the Stayzilla Saga

On 23rd February 2017, Yogendra Vasupal, the CEO of Stayzilla dropped a bombshell when he announced in a blog on the Stayzilla website that they were halting operations from the end of the month. This shook the startup world to the core. We look at the reasons why a startup founder had to take such…

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Vision to the Blind: A word with Project Mudra (Winners, Conquest ’16)

The heat of Conquest ’17 is picking up and so is our energy. We interviewed Aman Srivastav from Project Mudra which is also a Conquest Alumnus and we enquired about their plans. Conquest Team: What is the problem that Project Mudra is trying to solve? Aman: We’re trying to solve the global problem of low…

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The entrepreneur, untold and unheard of …

Bored of my daily struggles, I board an early morning bus to Shimla for the weekend, hoping to find solace in the mountains and satisfy my craving for some peace. Halfway through into the journey, the bus halts and I move out to grab a bite. I discover a small enclosure that has now been…

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Comeback 101: Motorola’s Success Story

From being completely wiped out, to returning back with a gold rush, Motorola’s comeback is a story that created ripples in the Indian market. Listed below, are the 5 key takeaways for aspiring entrepreneurs from this sensational comeback episode:- Understanding the Market – One of the most significant challenges for any entrepreneur before a venture,…

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How to register for Conquest ’17

This magnificent journey starts with registering yourself for Conquest 2017. Conquest is open to all those startups who meet the following requirements- The startup should not be older than 3 years i.e. the venture should not have been set-up before 1st January 2015. The startup should have a valuation of less than 1 million USD….

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