Month: June 2017

Great Brands Tell Great Stories

You walk into a supermarket with shelves full of different varieties of fruit juice. You cannot see what is on the inside, and yet, in a matter of seconds, it is almost always clear which one to pick. What drives this decision? Ultimately, it all boils down to the connection that the brand is able…

Read Article →
Open Sourcing India: The Aadhaar Project

It’s been just over a year since the controversial Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Bill was passed in the Indian Parliament. Claimed to be a Money Bill, the bill was passed even though the Rajya Sabha had suggested five amendments to the original draft. This bill planned to use…

Read Article →
conquest facebook cover-100
Aiding Indian Startups in Their Journey

What defines the Indian Startup Ecosystem? According to a recent study by IBM on ‘Entrepreneurial India’, India is the world’s third – largest startup ecosystem, but 90% Indian startups fail within the first 5 years. Why? Study Focus and Sample Size The IBM study, “Entrepreneurial India” is based on interviews with more than 1,300 Indian…

Read Article →
back to top

Powered by