Month: June 2017

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Great Brands Tell Great Stories

You walk into a supermarket with shelves full of different varieties of fruit juice. You cannot see what is on the inside, and yet, in a matter of seconds, it is almost always clear which one to pick. What drives this decision? Ultimately, it all boils down to the connection that the brand is able…

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Open Sourcing India: The Aadhaar Project

It’s been just over a year since the controversial Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Bill was passed in the Indian Parliament. Claimed to be a Money Bill, the bill was passed even though the Rajya Sabha had suggested five amendments to the original draft. This bill planned to use…

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Aiding Indian Startups in Their Journey

What defines the Indian Startup Ecosystem? According to a recent study by IBM on ‘Entrepreneurial India’, India is the world’s third – largest startup ecosystem, but 90% Indian startups fail within the first 5 years. Why? Study Focus and Sample Size The IBM study, “Entrepreneurial India” is based on interviews with more than 1,300 Indian…

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